Why you need a new website design

Is your website looking tired and not performing? Do you dream about a flash new website?

Whatever your industry, your website is the cornerstone of your digital marketing strategy and is a reflection of your company that leaves a lasting impression on potential customers.

On average, a successful website design should last around five years, so how do you know your website design needs updating? Here are our top 8 reasons why you should invest in a new website design.

1. Branding

Your website no longer reflects your brand

Perception is instant, your website will have a huge effect on the actions of your potential customers, it’s your 24-hour shop window, so it needs to look professional to get the desired action from your customers. Your website will introduce your brand to your audience, so it needs to leave a great first impression, which then extends across all your digital assets and sales collateral.

Take an honest look at your website, is it underselling your business? does it no longer reflect your brand?

2. Competition

Your competition delivers a better online experience

Whether you are a market leader or an ambitious start-up, you need to be competitive in your industry. Before you lose customers to the competition, you need a new website which reflects your current marketing strategy and product/service offerings.

Each sector has its own trends, so don’t get left behind. Comparing your website to your closest competitors gives you valuable insights into understanding what your customers desire from their online experience and exactly what they need.

3. Simplicity

Your website confuses your customers

Time redesign your website?

Hicks law states that the time it takes to make a decision increases with the number of alternatives, applying this principle to your website can create an effortless user experience and ultimately increase desired conversions. Users can be paralysed by choice, with too many options leading to fewer actions.

Planning starts with a site map, successful websites adopt the viewpoint of the customer and quickly outline how to solve their problem.

Strongly defined calls to action, with simple customer journeys and easy to understand content will all add to the desired reaction from your customers.

4. SEO

Your website is not optimised for SEO best practice

Updating your website content is not enough, you need search engine optimisation (SEO) techniques to climb up the Google rankings. Getting on the first page of Google will give your business authority — 75% of users don’t even scroll to the second page.

Keywords are an essential tool in any SEO strategy, even if you think you know your keywords, things can change over time so check to see if they are still popular. Don’t be afraid to adopt stronger alternatives.

5. Content

You cannot update your site with new content

Creating fresh and engaging content is another way to boost your website’s SEO. Don’t worry, this doesn’t need to cost a lot of money and can include monthly blogs, videos and attractive infographics.

Simply rewriting existing sections of your website, such as the ‘About’ and ‘Meet the Team’ pages, will be considered an update by search engines. Remember that search engines rank recent content higher than old content.

Your audience will keep coming back for more if they know your website is regularly updated. Find out more information on content marketing.

6. Mobile

Your website design is not responsive

How does your website look on different devices? Most people browse the internet on smartphones and tablets, and as Google adopted a mobile-first strategy in 2010 a responsive website is essential for both the user experience and appearing in search results.

Visitors to your website expect a seamless experience from all areas of the site, so they can quickly find the information they need and then share it with friends and colleagues.

Responsive web design example

7. Analytics

You have no access to analytical data

How will you know if your new website is a success? The latest analytics tools can be easily plugged into modern websites supplying you with a gold mine of data about your visitors and how they use your site.

Identify the key metrics you need to gauge the success of your website and review on a regular basis. With all this new data, you can make informed decisions on your online strategy.

8. Trust

Your site does not have an SSL certificate

Finally, and perhaps most importantly, your website needs to be secure. A warning about an unsecured website will make users leave in their droves. Make sure your new website design is using an SSL Certificate and is protected with HTTPS.

Where to next?

At Symbian Create, we produce engaging, cost-effective websites that look great. We understand that choosing a new website design is a major investment for you and we guide you every step of the way.

From setting out your online objectives to writing your first blog, our friendly and professional team will help you create an exciting and engaging online presence.

If you feel that you need a little help, discover how working with an agency such as Symbian can help to drive traffic to your website and boost your lead conversions.

Check out our latest work, sign up for a Website Performance Report or Contact us to arrange a personal no obligation consultation.

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