Where these scary myths have emerged from is unclear, but we are hoping to illuminate matters by cornering the tallest tales and revealing them as nothing but myth.
Contrary to popular opinion, designers do not have all of the answers, we are not mind readers. We rely on the input from our clients in order to gain an understanding of the projects we are working on. In general, the more information you can supply at the start the better.
The content is the most important aspect of any project. Good content sets you apart and delivers the right message to your customers. All other components, incuding the design, are secondary. So starting a project without the content in place is like making a jigsaw with the biggest part missing. You can start the game without it but don’t be suprised at the end if the pieces don’t fit.
This is common trap that people fall into. Thinking that including more information will result in more information being processed. This is not true. Clouding your designs with the extra secondary information will only serve to take focus away from the key points you are trying to make. This leads to confused designs.
White space is often seen as premium real estate that needs to be filled. The truth of the matter is that negative space in any design can be as important as the space you are filling with content. White space can be used to make text more legible, bring focus to key elements, or define areas in the design.
If you had never heard of Apple or Microsoft before would you wonder how a group apple farmers and window salesman became the two biggest technology companies in the world? Probably not. A logo is only an expression of your identity, it is not intended to reflect your brands values.
Design is a collaboration between the designer and the customer. You should hire a designer because you can see they possess skills and experiences you do not, you should not hire one
because you do not know how to use Photoshop (hopefully), Recognise your own shortcomings, invest in a skilled designer and reap the rewards.
Design is not universal. Just because you have a designer who is excellent when it comes to laying out pages in a fashion magazine, that does not mean the same person can design the interior of your living room. Design is a many headed monster with multiple disciplines, skill sets and challenges.
Design has been labelled by some as a luxury that offers little return on investment, but this is simply not true. First impressions are critical and good design will instantly create a positive perception of your business, giving you increased credibility allowing you to charge more for products or services whilst opening up potential new markets and improving sales.