15 Email Marketing Facts that can Help Improve your Business

About 33% of the worlds population use email these days*. With over two thirds of those being business emails This makes email marketing an important and relatively inexpensive option in driving your business.

We are experts at creating succesful email marketing campaigns that will help you achieve more.

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As our brains process images 60,000 times faster than text it is better to push your image-to-text-ratio to tell your story quicker.Source: 3M Corporation


74% of adults who are online prefer to receive email marketing than direct mail through the post.Source: MerkleInc’s research


70% of people say they always open emails from their favourite companies. Source: Litmus


Surrounding text with a significant area of white space improves comprehension by up to 20%.Source: Crazy Egg


The number one reason why people unsubscribe from mailing lists is receiving too many emails.Source: Chadwick Martin Bailey


Small business owners estimate that getting an extra hour in their day back from doing their own email marketing is worth about £189/hour. Source: Constant Contact


When it comes to acquiring new customers email is nearly 40 times better than Facebook and Twitter. Source: McKinsey & Company

You have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. Source: Litmus FACT 9.
23% of readers who open an email on a mobile device open it again later. Source: Campaign Monitor FACT 10.

iPhones will cut off a subject line over 32 characters. Put the most important words of your subject line first.Source: Harland Clarke Digital

FACT 11.

33% of email recipients open email based on subject line alone.Source: Convinceandconvert.com

FACT 12.

You are 6x more likely to get a click-through from an email campaign than you are from a tweet. Source: Campaign Monitor

FACT 13.

80% of people are only scanning your email. Capture the big idea of your email with a bold image and strong headline. Source: Nielsen Norman Group

FACT 14.

Open rates for welcome emails are almost 50%, making them much more effective then email newsletters.Source: MarketingSherpa

FACT 15.

58% of people check email in the morning. So try sending your emails early in the day to see open rate increases. Source: Enzaga