Mastering Business Cards

March 13th, 2017 by

An Introduction to Business Cards

The humble business card is a great direct marketing tool. It’s an essential component for building your brand and gaining new customers. It’s shareable, durable and can leave a lasting impression (good or bad). So how do you guard against ending up with a business card that doesn’t cut the mustard?

We have a wealth of experience in creating quality cards, and have trawled the web for some facts and inspirational cards to help you master business cards once and for all.

8 Business Card Facts

1. In China, business cards are received with two hands but can be given with one.
Asian Cards,

2. In Japan, the highest ranking people will always exchange their cards first.
Cards Made Easy

3. On a daily basis, around 27,397,260 business cards are printed across the globe .
Gaijinpot

4. The annual revenue for business card printing in the US is estimated at £654,536,521.
Statistic Brain

5. Prospects will hold on to a coloured business card up to 10x longer than a plain one.
Ashburnham Insurance

6. Business cards, calling cards or ‘Meishi’, originated in China in the 1400s.
. Visualistan

7. 59% of people wouldn’t pay more money for an expensive business card even though they bring you in more money.
Statisitics Brain

8. 12% of business cards handed out will be kept for longer than a week.
Statisitics Brain


The Importance of Design

“Look at that subtle off-white colouring, the tasteful thickness of it. Oh my god… it even has a watermark!” Patrick Bateman, American Psycho

Don’t think the quality of you card matters? Then watch Christian Bale’s character Patrick Bateman in the iconic scene from American Psycho! You can go online and use one of the numerous online printers to create a business card for a bargain price. However, an inferior price often leads to an inferior product. Poorly produced with pastiche design. If you want your business cards to carry some clout then follow our top design tips and create your own.

 

Top Design Tips

1. Make It Memorable:
Be creative, include features that stand above competitors! – see below for ideas!

2. Be Ruthless:
Only include information that is clear, concise and relevant.

3. Keep It Simple…
You have a limited amount of space, don’t clutter it just because you can!

4. Consistent Colours
Keep the colours consistent with the rest of your branding for instant recognition.

5. Make it Legible

There’s nothing worse than a business card with information on it you can’t read. Keep the point size up and the irritation levels down.

6. No Borders Please!

Borders and business cards don’t mix for purely practical reasons, if the printer is not aligned perfectly you may end up with a lopsided card.

7. Don’t Mix and Match

Don’t mix up your styling from front to back. One card, one vision.

8. Don’t Scrimp on the Print

A quality printer can help you achieve the best results on your business card.


The Power of Print

G F Smith. The collection

Is producing quality cards expensive? Well, yes it can be, but perception is everything and your business card is arguably your most prolific print marketing asset and should scream I’m better than everybody else – you should be doing business with me!

Pictured above is the G.F Smith paper sample book, called ‘The Collection’. At around 120mm in thickness it is jammed packed with different paper samples you could potentially use on your business card, with amazing coloured paper stocks from the vivid neon of ‘Nuclear Acid’, to the tactile strength of ‘Rhinoceros Wild’. You can duplex to combine two stocks print on one side and foil on the other – The options are almost limitless.

 

Printing Options

Small business card Centro

Different Size Cards

Mini cards or slim business cards can pack a big punch in a small package and create an impression just by being different to the standard.

● ○ ○ ○ ○ ○ ○ ○
Soft Touch Laminate Warren Classics

Soft Touch Laminate

The best thing about print is its tactile, soft touch laminates add texture of velvet, is a relatively cheap option that will add sophistication to your cards.

● ○ ○ ○ ○ ○ ○ ○
Libris Rounded Corners Libris

Rounded Corners

If you’re looking a for something a little different but not overly extravagant, rounded corners could be a cost effective solution.

● ● ○ ○ ○ ○ ○ ○
Cakes & Sugarcraft Cakes & Sugarcraft

Digital Embossing

A relatively new technology in digital printing, it combines the effects of spot varnish and embossing to allow for intricate design possibilities.

● ● ● ○ ○ ○ ○ ○
Symbian Print Symbian Print

Multiple Designs

Who said you had to have one design for all your cards. Why not mix it up with multiple designs its a great way to show off products or your portfolio.

○ ● ● ● ○ ○ ○ ○
Duplex Business CardSymbian Create

Duplex or Triplex

Combining different paper stocks adds thickness and creates subtle colour variants to the edge of your cards.  

○ ○ ○ ● ● ● ○ ○
Die Cutting 4imprint

Die Cutting

Die cutting allows you to punch out different shapes in your business cards giving you endless possibilities for unique variations.

○ ○ ○ ○ ● ● ● ○
Embossing Level Up

Embossing

The raised details of an embossed business card add luxury and quality. An expensive technique for a truly quality card.

○ ○ ○ ○ ● ● ● ○
Foiling Zelley FJ Zelley

Specialist Papers & Foiling

Foil stamping is a specialty process that allows for designs to shine! Combine the effect with specialty papers and you have a truly unique cards the screams quality.

○ ○ ○ ○ ○ ● ● ● ●
 
 

Wierd and wonderful…

What some ideas on how to distribute your cards check out this unusual approach to getting your name in front of potential customers

But to have a truly memorable card some creative thinking is in order – Here are some fantastic examples we have found online to demonstrate that point.

Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card
Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card Unique Business Card

8 of the best colour palette resources on the web

February 15th, 2016 by

The success of great websites and print projects are often determined by subtle choices in the colour palette.

Your design is vastly improved – or ruined – by simple adjustments in colour palettes and here are some inspirational resources to get you started. Even before you add content, your design can begin to feel warm, bright, menacing, corporate, or ice cold – just by using a careful selection of colours. Below are a few selections that will help you on your way to becoming a master of colour!

By utilising any of these you can create palettes and hex combinations of your own in no time at all. Not everyone will find each one useful, each one being very different, but try them all to find which one you are most comfortable with.

 

1. Adobe Color

Adobe’s industry standard for generating colour combinations. A plethora of creation and export options available, plus the ability to generate palettes from a picture upload and a very nice UI to boot.

 

2. Coolors

This resource is good if you’re after quick colour inspiration. Generated randomly on your space bar, you have the ability to ‘lock’ colours down and continue the generator to incorporate them. There is also an app for iOS and Android, as well as a native Photoshop or Illustrator add-on.

 

3. Paletton

Very similar palette generator to Adobe’s own with quite an in-depth breakdown of each colour, and a visual simulation that even includes showing the affect on colour blindness. Export options are aplenty too.

 

4. Color

This palette maker has no limit on the amount of colours you can choose, and each one has it’s own hex code and rgb values. Moving the mouse around the area changes colour depending on up/down and left/right movements, scroll to saturate/desaturate, simply click to save a colour to a palette that stacks to the left of the screen.

 

5. COLRD

Colrd is a mix of palette creation, inspiration, and artwork search. Users create colour palettes both from scratch and from artwork they post on the site.

 

6. Designspiration

Not necessarily a colour palette generator, but this user-uploaded site is a cool way of finding artwork from their database based upon your selection of (up to) 5 five colours.

 

7. Shutterstock Spectrum

Again, this isn’t a palette generator, but does inspire by colour. A sliding rgb scale generates a search result of database images based upon your chosen colour on the slider. You can also enter a specific search command to further filter by colour and search term.

 

8. Shutterstock Palette

This Shutterstock colour utility is a step up from Spectrum because you can search in the same way, but you can add up to five colours into the mix. Great for inspiration. You don’t have to have an account to search but you will need one if you want to create lightboxes and download images.