15 Email Marketing Facts that can Help Improve your Business

March 23, 2016 - Marketing
15 Email Marketing Facts that can Help Improve your Business
About 33% of the worlds population use email these days*. With over two thirds of those being business emails This makes email marketing an important and relatively inexpensive option in driving your business.

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FACT 1. As our brains process images 60,000 times faster than text it is better to push your image-to-text-ratio to tell your story quicker.Source: 3M Corporation

FACT 2. 74% of adults who are online prefer to receive email marketing than direct mail through the post.Source: MerkleInc’s research

FACT 3. 70% of people say they always open emails from their favourite companies. Source: Litmus

FACT 4. Surrounding text with a significant area of white space improves comprehension by up to 20%.Source: Crazy Egg

FACT 5. The number one reason why people unsubscribe from mailing lists is receiving too many emails.Source: Chadwick Martin Bailey

FACT 6. Small business owners estimate that getting an extra hour in their day back from doing their own email marketing is worth about £189/hour. Source: Constant Contact

FACT 7. When it comes to acquiring new customers email is nearly 40 times better than Facebook and Twitter. Source: McKinsey & Company

FACT 8. You have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. Source: Litmus

FACT 9. 23% of readers who open an email on a mobile device open it again later.
Source: Campaign Monitor

FACT 10. iPhones will cut off a subject line over 32 characters. Put the most important words of your subject line first.Source: Harland Clarke Digital

FACT 11. 33% of email recipients open email based on subject line alone.Source:

FACT 12. You are 6x more likely to get a click-through from an email campaign than you are from a tweet. Source: Campaign Monitor

FACT 13. 80% of people are only scanning your email. Capture the big idea of your email with a bold image and strong headline. Source: Nielsen Norman Group

FACT 14. Open rates for welcome emails are almost 50%, making them much more effective then email newsletters.Source: MarketingSherpa

FACT 15. 58% of people check email in the morning. So try sending your emails early in the day to see open rate increases. Source: Enzaga

This post was written by George Shipman